Before You Spread Your Idea...

INNOVATE YOUR COMPANY EVERYDAY...

I bet when you first started business, you thought about how great your idea was. You were going to sell it to thousands of different companies and make millions. For some of you this didn't work out. For others (a very small percentage of others, at that) it worked out great from day one. A good marketing plan might have made the difference.

When I say marketing plan, I don't mean "where am I going to spend my advertising budget?" That's backwards. A real marketing plan consists of no fluff and no bull$#it. It needs to answer the questions that count: "Why should people buy from me?" and "How is my product or service valuable?" It's the ammunition you create to attack businesses with to show value in your product or service. After a month's time, your marketing plan should already be refined, and this happens again and again each month. Why? Because time's change rapidly and people are looking for bigger and better things to make their lives easier.

My solution to everyday marketing planning is simple: innovate and evolve.

Most of us don't have the internal resources to create and much less manage innovation. It takes too much time for a big business to evolve even though they have the money to do so. And, it takes little time for a small business to evolve but they don't have the money.

Ideas (our products and services) can take a long time to spread, and that's the point of this blog. There's a difference between the winners and the losers. Losers tend to give up quickly because they can't handle the harder times when finances are low and pressure is coming from all angles. Winners see the ultimate goal of business ahead of them...the big picture, so to speak. To reach the goal at the end of the forest, you need to know where you're going and move some tree limbs out of the way in process.

If your idea is that good, then you have to be good at selling it. Sell your idea to your customers as quickly as you can, but be patient, too. Always set aside time to evolve your own ideas. If you can't set aside time (most business owners can't) then hire an outside marketing agency to help you. Better yet, a guerrilla marketing agency...their ideas consist of low budget campaigns that raise large awareness fast and effectively.

As the saying goes: do what you do best, pay checks for the rest.