HUH? WHAT? WTF?
One of the last things you want to do is overwhelm and confuse your customers or as I prefer to call them, probable purchasers. As business owners we spend a lot of time and effort trafficking customers to our stores and websites. When customers get the first look at your product or demonstration you don’t want them overwhelmed and not even know what their looking at. Too much product IS a bad thing! There is no need to have multiple examples of the same product in your showroom, or advertising in store or online that’s too busy looking. You want to present a clean and confident style to your outward appearance of your showroom or website. If your store or website looks like a five year olds bedroom cluttered with meaningless posters and crap, then your customers are going to get the impression that you’re not a successful, clean cut operation. They likely won’t do business with you.
Keep your business message clean and to the point. My tag line for my appliance business is “Lowest Price, Best Selection, Why Buy Anywhere Else?” That is about as direct, clean and to the point as you can get. And then on my site I only offer three levels of appliances Top, Mid and Economy. This layout makes the selection process a breeze for buyers. If I have 20 different levels of appliances it would take too much time for the customer to decide on a product, or they would just get overwhelmed and leave. I mean just think about it like this…….many of us have 900+ cable TV channels and we watch like 30 channels at most……. The rest are just fluff and filler…. Don’t create filler products or advertising, and defiantly don’t overwhelm customers with too many options. You will not only confuse them, you will lose sales. You ever heard of the KISS theory? Keep It Simple Stupid…
www.TheMysteryPartner.com
